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A CONTENT ANALYSIS OF 2004 PRESIDENTIAL ELECTION HEADLINES OF THE LOS ANGELES TIMES AND THE WASHINGTON TIMES
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TitleA CONTENT ANALYSIS OF 2004 PRESIDENTIAL ELECTION HEADLINES OF THE LOS ANGELES TIMES AND THE WASHINGTON TIMES
AuthorMcCluskey, Maureen
KeywordsContent Analysis
Newspaper Headlines
Election Headlines
The Washington Times
The Los Angeles Times
AbstractPrevious research suggested Election 2004 involved many issue regimes and wedge issues (Kaplan, 2004; Drum, 2004; Fagan & Dinan, 2004). Preceding research proposed that the American perception of presidential candidates has been somewhat based on the mass media's increasing priming and agenda setting techniques (Scheufele, 2000; Kiousis & McCombs, 2004). Hence the research addressed two questions: Is there a bias for or against either candidate in the headlines of The Washington Times and The Los Angeles Times? If there is bias, which issues tend to produce the most positive, negative and neutral results? All election headlines from February to November 2004 that pertained to a specific candidate were recorded and analyzed. The researcher chose to study headlines because they convey the newsworthiness of the story and former research confirms that reader perceptions of a news account can depend on the headline (Pfau, 1995; Tannenbaum, 1953). This study utilized content analysis to assess the word choices and biases of the headlines of the two newspapers. The researcher created definitions for coding, trained two coders, and analyzed and discussed the results. The main findings were The Washington Times contained more headlines that were pro-Bush, while The Los Angeles Times contained more headlines that were pro-Kerry. The key issues that reflected bias included that candidate's campaign, homeland security, and values.
AdviserCostain, Gene
PublisherUniversity of Central Florida
DegreeM.A.
Degree DisciplineNicholson School of Communication
Degree GrantorArts and Sciences
Degree ProgramCommunication
Graduation Date2005-05-01
TypeMaster's thesis
Access LevelPublic - Allow Worldwide Access
Release Date2005-05-01
RepositoryUniversity Archives
Repository CollectionElectronic Theses and Dissertations
IdentifierCFE0000550
Access Linkhttp://purl.fcla.edu/fcla/etd/CFE0000550

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