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BROTHERS & SISTERS: A NEW IMPETUS FOR SOCIAL CONSTRUCTION AND ITS IMPACT ON TRADITIONAL CULTIVATION ANALYSIS
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TitleBROTHERS & SISTERS: A NEW IMPETUS FOR SOCIAL CONSTRUCTION AND ITS IMPACT ON TRADITIONAL CULTIVATION ANALYSIS
AuthorElmore, Scott
KeywordsCultivation Theory
Communication
Social Construction
AbstractScholars recognize television's ability to influence culture. According to Gerbner, television creates socially constructed realities through the cultivation of its viewers. Television is designed to satisfy the diverse needs of large audiences. The mainstream messages conveyed via television have power to alter perceptions and change culture. Gerbner's theory was constructed from the analysis of crime dramas with single plot lines. Using the ABC television program Brothers & Sisters, this thesis explores the theoretical implications dramas with multiple plot lines have on traditional notions of cultivation theory. Through a content analysis and focus groups, evidence was acquired to suggest that cultivation theory, with the added consideration of involvement, is still able to explain television's influence on the social creation of reality.
AdviserKenney, Richard
PublisherUniversity of Central Florida
DegreeM.A.
Degree DisciplineNicholson School of Communication
Degree GrantorSciences
Degree ProgramCommunication MA
Graduation Date2008-01-01
TypeMaster's thesis
Access LevelPublic - Allow Worldwide Access
Release Date2008-06-03
RepositoryUniversity Archives
Repository CollectionElectronic Theses and Dissertations
IdentifierCFE0002137
Access Linkhttp://purl.fcla.edu/fcla/etd/CFE0002137

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