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OWNERSHIP DIVERSITY WITHIN THE MEDIA INDUSTRY: TRENDS AND CURRENT CONDITIONS
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TitleOWNERSHIP DIVERSITY WITHIN THE MEDIA INDUSTRY: TRENDS AND CURRENT CONDITIONS
AuthorVizcarrondo, Thomas E
KeywordsArts and Sciences -- Dissertations, Academic
Dissertations, Academic -- Arts and Sciences
Herfindahl hirschman index
Media concentration
Media diversity
AbstractThis study seeks to determine if media ownership diversity remains at levels widely considered to be competitive and acceptable, despite consolidation within the media industry. The research augments the many studies analyzing programming diversity within the U. S. media industry. Rather than analyzing programming content, this study addresses ownership diversity by examining the diversity of media ownership within the context U. S. model, considered to be more of a decentralized, market-driven media industry when compared to other countries such as the United Kingdom or Canada. To measure diversity, the Herfindahl-Hirschman Index (HHI)--a measure of economic diversity widely used by economists as well as government regulatory agencies--is used. Suggestions are presented for the future of media and regulation to insure a competitive, diverse, and healthy media industry.
AdviserCostain, Gene
PublisherUniversity of Central Florida
DegreeM.A.
Degree DisciplineNicholson School of Communication
Degree GrantorArts and Sciences
Degree ProgramCommunication
Graduation Date2004-08-01
TypeMaster's thesis
Access LevelPublic - Allow Worldwide Access
Release Date2004-08-01
RepositoryUniversity Archives
Repository CollectionElectronic Theses and Dissertations
IdentifierCFE0000122
Access Linkhttp://purl.fcla.edu/fcla/etd/CFE0000122

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